Car Accidents n stuff

Find the perfect (or as perfect as possible) print ad and the perfect video ad. Post it on your blog and then turn in the link to the blog. In your blog explain how rhetorical appeals make this ad "perfect."

Apologies in advance for the weird formatting, I have no idea why its all spread apart like that and I don't have the patience to figure it out


This print ad uses pathos more effectively than any other ad I’ve ever seen. The message of the ad is driver safety, as you don’t want to be responsible for the death of a child or anyone after a car accident. The visual sticks in your head because it’s just so disturbing. It makes you imagine what a child might actually look like after a terrible car accident, which is clearly too graphic to be shown in an advertisement. Logos could be improved upon in this ad, for example, if a statistic was shown in the box, such as, “More than 90 people die in car accidents every day.” Where this ad lacks is in ethos. This could be made up for if the quote came from a reputable source that would have credibility on the topic of car accidents.
This video ad is related to the print ad above since they both focus on the deaths of children by car accidents. I think what makes this ad powerful is the first 30 seconds giving no hint of danger, instead, looking like another corny advertisement for a car brand. Even if you find the advertisement funny because it’s so cheesy and the CGI is weak, it stays in your head and will be shared around among many different people. Thought the ad lacks in logos and ethos, the pathos is clear and catches your attention. 

Overall, neither of these advertisements are perfect, but no ad is, and these come pretty darn close.

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